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About us

A small team that only does one thing

Ten people, all working on B2B software link building. No account managers who've never read a SERP, no offshore outreach floor, no interns writing your pitches.

Our mission

Make link building something a CFO can approve

Link building earned its reputation honestly. For two decades the default was volume, networks, and metrics that looked good on a slide and did nothing for a pipeline.

We started The Rank Achievers in 2019 after watching a client pay a six-figure retainer for eighteen months of links that never touched a page anyone bought from. The fix wasn't more links. It was picking the right pages, sourcing domains real buyers read, and reporting against pipeline instead of Domain Rating.

That's the whole company. We only take software clients, we cap how many we run at once, and we'd rather turn work down than build links we'd be embarrassed to show a manual reviewer.

Say the unprofitable thingIf your site can't hold authority, or your budget can't reach the goal, we tell you before you sign — not in month four when it's obvious.
Vet like a skepticSix in ten sourced domains get rejected. Every rejection is a link we could have billed for and didn't.
Show the workingLive link log, monthly variance note, and the actual reasoning behind every target page. Nothing about this should feel like a black box.
Stay in one laneB2B software only. It's why our prospect database and publisher relationships are worth something to you and worthless to everyone else.
The team

Who you'll actually be working with

Everyone listed here touches client accounts. There is no layer between you and the people doing the work.

Julian Marchetti

Julian Marchetti

Founder & Head of Strategy

Twelve years in organic growth, the last seven exclusively on B2B software. Built and sold a boutique outreach shop before starting The Rank Achievers to do the version he actually believed in.

Owns every account strategy in the first 90 days

Sofia Lindgren

Sofia Lindgren

Director of Link Operations

Runs the prospecting and vetting pipeline. Every domain that reaches a client's link log has passed her manual review — traffic trend, topical fit, outbound-link hygiene, editorial history.

Rejects roughly 6 of every 10 sourced domains

Daniel Reyes

Daniel Reyes

Head of Digital PR

Former trade-press editor, which is why his pitches get opened. Turns product data and founder opinion into stories publications actually want to run.

Built relationships with 400+ working journalists

Clara Beaumont

Clara Beaumont

Lead Content Strategist

Designs the linkable assets — benchmarks, original research, comparison frameworks — and maps where earned authority should flow inside the site.

Ships every asset with an internal-link plan attached

Viktor Novak

Viktor Novák

Technical SEO Lead

Makes sure the authority you pay for can actually move. Crawl budget, internal architecture, indexation, Core Web Vitals — the plumbing between a link and a ranking.

Audits site architecture before any campaign starts

Elena Petrova

Elena Petrova

Client Partner

Your single point of contact. Runs the weekly walkthrough, keeps the link log current, and tells you when something has slipped before you have to ask.

Median first response time under 40 minutes

Marcus Bell

Marcus Bell

Senior Outreach Manager

Writes the pitches that get replies. Every email goes out from a named human who has actually read the publication, and he tracks reply rates by beat to know what's working.

Holds a 21% reply rate on cold editorial pitches

Anna Kowalski

Anna Kowalski

Link Prospecting Specialist

Sources domains by hand from live SERPs and citation trails, then runs the nine-point check before anything reaches the shortlist. No scraped marketplace lists ever enter the pipeline.

Screens 300+ domains a month across accounts

Lucas Moreau

Lucas Moreau

Digital PR Manager

Takes a data story from a raw product export to a pitched, embargo-ready asset. Manages the journalist list, the syndication chain, and the coverage log.

Landed 34 tier-one pickups last year

Isabelle Rousseau

Isabelle Rousseau

SEO Content Writer

Writes the placed articles. Subject-matter first, keyword second — editors accept her drafts because they're worth publishing, not because someone paid for the slot.

Zero editorial rejections in the last 8 months

2019
Year we started
10
People, all in-house
14
Active clients, capped
94%
Stay past 12 months

Talk to the person who'd run your account

No SDR, no qualification script. The first call is with a strategist.

No pitch deck. A 30-minute look at your current profile and what we'd do differently.