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Services

Three ways we build authority for software companies

One core retainer, one campaign channel, one volume channel. Most clients run the retainer alone for the first quarter, then layer the others on once we know what's moving.

Core retainer

Editorial links from domains your buyers already read

The bread and butter. We prospect, vet, pitch, and place — every link earned through a real editorial conversation with a real publisher, on a page that gets real traffic.

DR 60+
typical placement floor
6/10
sourced domains rejected
0
PBNs, ever
Talk about saas link building
01Manual prospectingEvery domain sourced by a strategist, not scraped from a marketplace list. We start from the SERPs your buyers use and work outward through citation trails.
02Nine-point vettingOrganic traffic trend, topical relevance, outbound-link ratio, editorial history, indexation, spam signals, audience overlap, publishing cadence, and pricing sanity.
03Human outreachPersonalised pitches written by someone who read the publication. No merge-tag spam, no rented sending domains.
04Anchor governanceA planned anchor distribution per target page, weighted toward branded and partial-match. We show you the ratio before we build.
Quality criteria

The nine checks every domain has to survive

Roughly six in ten sourced domains never make it to your link log. This is why.

CheckThresholdStatus
Organic traffic1,000+ monthly sessions, trending flat or up over 12 monthsHARD FAIL
Topical relevancePublishes for your buyer, not just your keywordHARD FAIL
Outbound link ratioUnder 100 external dofollow links per pageHARD FAIL
Traffic-to-DR ratioNo authority inflated past what traffic supportsHARD FAIL
Editorial historyReal bylines, real archive, no sudden pivot to sponsoredHARD FAIL
IndexationPlacement page indexed within 30 days or we replace itGUARANTEED
Anchor planBranded and partial-match weighted; exact-match cappedPER-PAGE PLAN
Link typeFollowed, in-body, contextual — never sidebar or footerSTANDARD
PermanenceEditorial placement, no rental, no removal clauseSTANDARD

No private blog networks, no link exchanges, no rented placements, no sites whose only business is selling links. If a domain wouldn't survive a manual reviewer looking at it, we don't use it.

Service questions

Before you brief us

Not sure which channel fits your stage?

Send us the domain. We'll tell you which of the three we'd actually run, and in what order.

No pitch deck. A 30-minute look at your current profile and what we'd do differently.