Three ways we build authority for software companies
One core retainer, one campaign channel, one volume channel. Most clients run the retainer alone for the first quarter, then layer the others on once we know what's moving.
Editorial links from domains your buyers already read
The bread and butter. We prospect, vet, pitch, and place — every link earned through a real editorial conversation with a real publisher, on a page that gets real traffic.
Original stories that earn tier-one coverage
When you need authority that outreach alone can't buy. We mine your product data for a story, build the asset, and pitch it to journalists who cover your category.
Contributed articles that hold up to a manual review
Guest posting has a bad name because most of it is bad. Done properly it's still one of the most controllable ways to place a contextual link on a relevant page.
The nine checks every domain has to survive
Roughly six in ten sourced domains never make it to your link log. This is why.
| Check | Threshold | Status |
|---|---|---|
| Organic traffic | 1,000+ monthly sessions, trending flat or up over 12 months | HARD FAIL |
| Topical relevance | Publishes for your buyer, not just your keyword | HARD FAIL |
| Outbound link ratio | Under 100 external dofollow links per page | HARD FAIL |
| Traffic-to-DR ratio | No authority inflated past what traffic supports | HARD FAIL |
| Editorial history | Real bylines, real archive, no sudden pivot to sponsored | HARD FAIL |
| Indexation | Placement page indexed within 30 days or we replace it | GUARANTEED |
| Anchor plan | Branded and partial-match weighted; exact-match capped | PER-PAGE PLAN |
| Link type | Followed, in-body, contextual — never sidebar or footer | STANDARD |
| Permanence | Editorial placement, no rental, no removal clause | STANDARD |
No private blog networks, no link exchanges, no rented placements, no sites whose only business is selling links. If a domain wouldn't survive a manual reviewer looking at it, we don't use it.
Before you brief us
Not sure which channel fits your stage?
Send us the domain. We'll tell you which of the three we'd actually run, and in what order.
No pitch deck. A 30-minute look at your current profile and what we'd do differently.