Domain Rating, organic sessions, keyword movement, and the number of links it took. Names are used with permission; a few metrics are rounded at client request.
Recovered from a toxic profile, then took the category term.
Disavowed 40 legacy placements, rebuilt around comparison and integration pages, layered a data-study campaign in month five.
+412 top-10 keywords
Engineering-led content earned links the sales team could quote.
Placed benchmark data on infrastructure blogs and engineering newsletters, then internally linked authority into 14 bottom-funnel pages.
+689 top-10 keywords
Seed-stage brand, zero equity, four tier-one pickups in one quarter.
Built a proprietary usage report from anonymised product data and pitched it as an original industry benchmark.
+238 top-10 keywords
Compliance-safe placements in a regulated vertical.
Every domain cleared a financial-services review before outreach. Slower pipeline, zero rejected placements.
+301 top-10 keywords
Half the links, twice the quality, better outcome.
Traded volume for CISO-audience relevance. Placements on security publications converted at 4x the site average.
+274 top-10 keywords
Link building run as a forecastable acquisition channel.
Monthly target, projected traffic curve, variance note. Attribution modelled against pipeline, not vanity metrics.
+455 top-10 keywords
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Plenty of agencies report on metrics that never touch revenue. Here's the split we use.
| Metric | Why it's on the report | Reviewed |
|---|---|---|
| Referring domains | The only link count that matters — unique domains, not total links | Weekly |
| Organic sessions to target pages | Traffic to pages that convert, not blog traffic that doesn't | Weekly |
| Top-10 keyword count | Movement into the range where clicks actually happen | Monthly |
| Assisted pipeline | Deals where an organic session appeared anywhere in the path | Monthly |
| Domain Rating | Directional only — useful for benchmarking, never a goal | Monthly |
| Total backlinks | Not reported. Inflated by site-wide links and tells you nothing | Never |
The free audit includes a competitor gap analysis and a modelled 90-day projection.
No pitch deck. A 30-minute look at your current profile and what we'd do differently.